Ichinomiya Morning Service (Breakfast)

In Ichinomiya City, which used to be famous for its prospering woolen fabric industry, coffee shops were often used for business negotiations. One day, a coffee shop owner served coffee, together with a charge-free light meal. The service was so popular that it was established as the unique culture of “Morning service,” which offers a light snack, such as bread or egg, together with a cup of tea or coffee, for the price of a drink. Today, most coffee shops in the city offer this Morning service.